Welcome to Synectic Resources

What is NEW MEDIA:

As defined by WEBOPEDIA, A generic term for the many different forms of electronic communication that are made possible through the use of computer technology. The term is in relation to "old" media forms, such as print newspapers and magazines, that are static representations of text and graphics. New media includes:
• Web sites
• Streaming audio and video
• Chat rooms
• E-mail
• E-Learning
• Online communities
• Web advertising
• DVD and CD-ROM media
• Virtual reality environments
• Integration of digital data with the telephone, such as Internet telephony
• Digital cameras and video
• Mobile computing
Use of the term new media implies that the data communication is happening between desktop and laptop computers and handhelds, such as PDAs, and the media they take data from, such as compact discs and floppy disks.

Since 2001, Synectic Resources has been providing the Laboratory Animal Research
Industry with a unique and effective approach to communication, through various diciplines
that focus on training, marketing, advertising and presentation development for products and
services.

A key factor has been our 30 years of experience in the laboratory animal research industry.
As a result, we have a solid reputation of helping instituations and companies develop compelling training, presentations and marketing solutions for their services and products.

We take a unique approach in developing dynamic training. This includes online training and e-Learning courses which engage the learner through compelling graphics, photography, interaction and video. Computer based training CBT, is one the growing topics in our industry for effective training delivery.

We have a creative inhouse design team that provides:

• Dynamic Training Development
• Web based training
• Marketing
• Advertising
• Business and product presentations
• Web site development
• Graphic design
• Photography
• Video production
• Exhibit design
• Training workshops/seminars geared towards those who desire to further develop their skills in   the areas of training and management.

"We are energized and passionate about what we do for our clients, understanding the impact it has on job performance and the success of your organization."